😯 Truth Bombs About Consent Management

Let’s end the week on a high note—the last one’s a tough pill to swallow.

Feb 05, 2025

Managing consent isn’t as straightforward as it sounds, even with the biggest tools out there. Here are 6 truths about consent management to chew on:

1 - It’s Not Plug-and-Play

Even with powerful platforms, consent management will always require IT involvement. Don’t expect a magic fix. 🤖

2 - You Might Not Even Need It

The LGPD, like the GDPR, offers some sort of legal bases for data processing, and consent isn’t always the go-to. Evaluate your needs before assuming consent is required.

3 - A Button Won’t Save You

Throwing a “I Accept the Terms” button on your site doesn’t cut it. In fact, it could backfire, embarrassing you in front of regulators and users—especially since “terms of use” ≠ consent. 😏

4 - Consent Should Be Free and Clear

Want to rely on consent for a specific purpose? Great. Now ask yourself:
“If someone doesn’t consent—or revokes it—what happens?”

Consent must be freely given, so no sneaky tactics like bundling services with mandatory consent. Regulators are watching, and yes, there have been fines for this (links in the comments).

5 - Make Revoking Consent as Easy as Giving It

Don’t create flashy, diamond-studded “Accept” buttons only to bury the revoke consent process under piles of bureaucracy. If it takes one click to consent, it should take just one to revoke. 😶

6 - Sub-Processors Must Follow the Chain

When third-party vendors or tools handle user data, revoking consent needs to flow downstream.

Example:
You collect consent for email and WhatsApp promotions, and the data gets shared with 4 companies who use tools like Mailchimp, Salesforce, and Zenvia.
Now, if the user revokes consent, it’s not just about removing them from your system—it’s about ensuring those third parties do the same.

Doing this manually? No way. Automation through consent management tools with portals, workflows, and integrations is your saving grace.

Final Thought

Consent management isn’t just about compliance—it’s about respecting user choices and building trust. Oh, and let’s get one thing straight: The privacy lawa arent the "laws of consent."

Agree? Disagree? Let’s talk about it. 🍪 Speaking of cookies… I’m getting hungry.

Have a great weekend! 😊